It is pretty obvious to anyone paying attention that the growing prevalence of mobile technologies is something that cannot be ignored. A special report in the Economist on telecoms in emerging markets wrapped up with the prediction, “…at current rates of growth it seems likely that within five years, and certainly within ten, everyone in the world who wants a mobile phone will probably have one. 3G networks capable of broadband speeds will be widespread even in developing countries, and even faster 4G networks will be spreading rapidly in some places.” It does not appear that it will be long before Smart Phones are just normal phones and anyone who wants to be, will be connected to a world wide mobile network. Any business or developer that wants to reach groups of significant size really needs to be prepared via mobile platforms. Brian Fling has been helping others operate in this space for close to a decade and is very familiar with the lay of the land. He sees the opportunities and has experienced the pitfalls and frustrations as well. His new book, Mobile Design and Development brings some of that experience and knowledge to the mobile neophyte, looking for an overview of just how to get in the game.